Engaging customers and increasing renewals with fuel gift cards

What's the problem?

AXA Swiftcover wanted to increase renewals from existing customers by offering an incentive to people to renew their policy. We helped them to reward their loyal customers with a £30 fuel gift card.

What we did

When a customer renewed their policy, AXA Swiftcover sent the policyholder an email with a promotional URN (unique number). The customer was then directed to a branded website where they were able to enter their personal details to claim their £30 fuel gift card – a pre-loaded debit card that could be used at any petrol station. Once the claim had been validated, the gift card was posted to the customer along with a full set of redemption instructions.

We also handled:

  • All customer service relating to the promotion
  • The keeping of full and accurate records for the promotion
  • A weekly redemption report to our client


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