Money-off coupons make boosting sales a piece of cake

What's the problem?

Bonne Maman Cakes wanted to boost consumer sales on Madeleines, as well as other products from their range. They decided to use a traditional money-off coupon in supermarket magazines, and asked us to help them do it.

What we did

Bonne Maman Cakes distributed almost 1 million 50p coupons through Sainsbury’s and Waitrose in-store magazines. The promotion ran throughout the UK, and invited consumers to claim a 50p saving off a pack of Bonne Maman Madeleines and other products from the range. The consumer had cut their coupon from a magazine and takes it into the relevant store to redeem it against a pack of either Bonne Maman cakes or biscuits.


  • Protected the campaign against over-redemption, fixing the cost of the promotion
  • Liaised with the coupon handling facility to issue a barcode and set up a digital coupon
  • Handled redemption reporting
  • Organised payment of refund invoices back to the retailers


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