Money-off coupons make boosting sales a piece of cake
What's the problem?
Bonne Maman Cakes wanted to boost consumer sales on Madeleines, as well as other products from their range. They decided to use a traditional money-off coupon in supermarket magazines, and asked us to help them do it.
What we did
Bonne Maman Cakes distributed almost 1 million 50p coupons through Sainsbury’s and Waitrose in-store magazines. The promotion ran throughout the UK, and invited consumers to claim a 50p saving off a pack of Bonne Maman Madeleines and other products from the range. The consumer had cut their coupon from a magazine and takes it into the relevant store to redeem it against a pack of either Bonne Maman cakes or biscuits.