No confusion, just the experience of a lifetime in an amazing travel promotion

What's the problem?

Popular car insurance comparison website wanted to increase the number of online life insurance quotes during the month of June, and asked us to recommend some exciting prize ideas that could help them achieve it.

What we did

We designed a selection of exciting experiences and holidays as prizes for, and our client finally chose the idea of a £5,000 Dream Ticket Voucher. The prize solution was a Dream Ticket for £5,000 that gave the winner total flexibility over their prize, allowing them to choose their own destination and holiday type – perfect when the audience demographic is so varied and diverse. For the month of June 2015, entered anyone who requested a life insurance quote online into a prize draw for a chance to win a dream holiday worth up to £5,000, boosting the number of quotes and making one winner very happy indeed.


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