Cracking open a cold one for the chance to win winter sports adventures with Coors

What's the problem?

Coors wanted to encourage consumer engagement and to cement Coors Light as a refreshing and exciting brand, while increasing sales in the off-trade marketplace. To do it, they needed a campaign as cool and refreshing as an ice cold beer! We helped Coors Light offer customers the chance to take part in some SUBZER-0° adventures.

What we did

On every promotional pack of Coors Light beer, a URN (unique code) was printed inside. Consumers were invited to enter the URN on the promotional website in order to find out instantly whether they were a winner of a SUBZER-0° European or UK adventure experience. From Ice Caving in Salzburg to Bobsleighing in Innsbruck, and even Snowmobiling in Lapland, the campaign encouraged fans to pick up a promotional pack of Coors Light for the chance to win an avalanche of prizes worth a cool £1 million. We protected the entire campaign against over and malredemption, as well as procuring and providing the entire prize pool.

Incentivising product upgrades in one simple sentence with Karcher

Read this Neon success story

How SCI-MX bossed their fitness campaign and bulked up brand awareness

Read this Neon success story

Keeping customers on board for the whole journey with 1ST CENTRAL

Read this Neon success story