Incentivising product upgrades in one simple sentence with Karcher

What’s the problem?

Kärcher knew that many consumers in the cleaning technology market had bought competitor window vacs and weren’t happy with them. They wanted to improve the efficiency of their cleaning by trading in a less effective machine for the WV5, removing the barrier to purchase by giving them a substantial reward for doing so.

We consulted with Kärcher on a solution to meet their objectives, knowing that attracting consumers with a trade-in was a new initiative for them.

The issues were, then, how to put together the campaign, manage the reverse logistics and recycling, and deliver a seamless, successful promotion?

Download the full case study now, to find out how we helped Karcher with some of their key promotion challenges.

We were happy with Sodexo and the mechanics. The relationship was good, and Eleanor and Michael managed the project very well. All queries were dealt with quickly and we were given a full review of results at the end. We definitely felt it was a partnership. Sodexo keep the relationship going, they are still in touch with ideas and offer to come to meetings, so it's a great relationship in the partnership sense.

- Kate McElroy, Trade Marketing Manager at Kärcher


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