How Mastercard inspired customer loyalty with a red carpet promotion

What's the problem?

MasterCard wanted to reward one lucky winner with the chance to go on a money-can’t-buy trip – walking the red carpet to a VIP experience at the BRIT Awards – as well as thousands of cinema tickets for loyal customers.

What We Did

The client would randomly select 500 winners each week and provide us with a list. We would then send a Santander MasterCard branded letter to each winner containing a unique code and details of how to claim their Cineworld vouchers. Winners were invited to visit the promotional website and enter their unique code to submit their claim.

We also:

• Undertook full account management of the campaign
• Carried out all negotiations and dealings with Cineworld
• Provided 3,000 unique codes
• Handled production and fulfilment of up to 3,000 letters to winners, containing unique codes and instructions on how to claim
• Built and hosted the promotional microsite
• Dispatched prizes to all winners
• Sent weekly management reports to the client