How Mastercard inspired customer loyalty with a red carpet promotion
What's the problem?
MasterCard wanted to reward one lucky winner with the chance to go on a money-can’t-buy trip – walking the red carpet to a VIP experience at the BRIT Awards – as well as thousands of cinema tickets for loyal customers.
What We Did
The client would randomly select 500 winners each week and provide us with a list. We would then send a Santander MasterCard branded letter to each winner containing a unique code and details of how to claim their Cineworld vouchers. Winners were invited to visit the promotional website and enter their unique code to submit their claim.
We also:
- Undertook full account management of the campaign
- Carried out all negotiations and dealings with Cineworld
- Provided 3,000 unique codes
- Handled production and fulfilment of up to 3,000 letters to winners, containing unique codes and instructions on how to claim
- Built and hosted the promotional microsite
- Dispatched prizes to all winners
- Sent weekly management reports to the client

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