How Mastercard inspired customer loyalty with a red carpet promotion

What's the problem?

MasterCard wanted to reward one lucky winner with the chance to go on a money-can’t-buy trip – walking the red carpet to a VIP experience at the BRIT Awards – as well as thousands of cinema tickets for loyal customers.

What We Did

The client would randomly select 500 winners each week and provide us with a list. We would then send a Santander MasterCard branded letter to each winner containing a unique code and details of how to claim their Cineworld vouchers. Winners were invited to visit the promotional website and enter their unique code to submit their claim.

We also:

  • Undertook full account management of the campaign
  • Carried out all negotiations and dealings with Cineworld
  • Provided 3,000 unique codes
  • Handled production and fulfilment of up to 3,000 letters to winners, containing unique codes and instructions on how to claim
  • Built and hosted the promotional microsite
  • Dispatched prizes to all winners
  • Sent weekly management reports to the client


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