Quantity and quality? We helped Wickes make it happen

What's the problem?

Wickes had three main objectives for their campaign:

  • To increase design consultant’s sales of kitchens and bathrooms
  • To promote the up-selling of installation of kitchens and bathrooms
  • To improve consultant’s product knowledge through the promotion of enticing rewards
Wickes image grid

What we did

There were two main focuses of the programme: quantity of sales and quality of product knowledge. Consultants earned ‘Quality Credits’ for sales and installations of kitchens and bathrooms, and for correctly answering the quarterly product knowledge quiz.

The ‘Quality Credits’ are then used to determine the final league positions at the end of each quarter. Points are allocated to consultants based on their league position, and are loaded onto the participant’s individual RewardBanking accounts.

They can then choose to spend their reward on a range of over 800 products, from merchandise and experiences to retail vouchers. The site also features a section for the ‘Xsellence club’. The club consists of top performers across various measures, who are invited to a prestigious annual dinner event, where cash prizes are awarded to those with the highest accumulated ‘Quality Credits’.

Working with Sodexo

We were able to help Wickes achieve some fantastic results. An impressive 93% of the programme’s audience registered to the programme. In 2010, the website received a total of 12,316 hits, and the total value of redeemed rewards was over £34,000, indicating the popularity of the programme and the reward offering.

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